About

How it began…

Launched in 2014, WineCloud was born when three mates became sick of seeing the same old wines their local liquor stores. It was impossible to find small boutique wines that we loved at the local wine store. Most of these local liquor stores were also owned by Woolworths or Coles and a lot of the wines for their own labelled wines. After visiting the Yarra Valley, Granite Belt, McLaren Vale, the Hunter Valley, Barossa or the Adelaide hills and seeing so many amazing wines coming from small cellar doors and producers, we decided that we wanted to create one place where wine lovers  could buy direct from those winemakers. WineCloud was born.

Buy from real winemakers, not ‘home brand’ labels from the big retailers…

Did you know that Woolworths and Coles, whose Dan Murphy’s, Vintage Cellars, 1st Choice, Liquorland, Woolworths Liquor and BWS stores dominate wine retailing in Australia, own hundreds of their own wine brands? The ownership of these brands is never publicly disclosed. Rather than labelling these wines “Woolworths Select Shiraz” or “You’ll Love Coles Chardonnay”, the wines look like they are produced by a winery-owned brand with names like Curious Kiwi, Cow Bombie or Langhorne Creek Estate. You can read more about this here, but essentially, we wanted to support the small (and real) independent wine brands…

WineCloud founders

One place to buy direct from the winemakers…

WineCloud offers one place to buy direct from cellar doors around the country, but also offers you a place to buy wines that are a little different. WineCloud offers some amazing alternative variety wines, vegan wines, pet Nat wines, not just the same old stuff. WineCloud is also a place where you can communicate to both the winemakers and WineCloud staff and we can help you choose, decide and enjoy your wines. All winemakers also have a free delivery option with some winemakers having a spending amount required however for free delivery.
Winemakers set the prices and have total control and all wines are sent directly from the winemaker. We want you to support the small guys, many amazing boutique winemakers making incredible small batch wines. Buy direct from the winemakers via WineCloud and enjoy premium wines often not found at your local…WineCloud continues to add more winemakers and grow.
We hope you love WineCloud and we know you will enjoy the wines…